Finisterre opens largest store to-date in London
British outdoor clothing brand Finisterre has been outfitting surfers, climbers, hikers and urban adventurers for over 20 years with their quality, sustainable apparel and gear. As their loyal following has grown, so has their footprint – the company just unveiled their biggest retail space yet in the heart of London’s trendy Shoreditch neighborhood.
The newly opened 5,000 square foot flagship is a massive expansion from their previous modest London storefront. This upsize of over 80% allows Finisterre to finally have a true community hub in the capital that showcases their full product range and brand experience.
“London has always been an important market for us, but we simply outgrew our old space as more and more urban outdoor enthusiasts discovered Finisterre,” explained founder Tom Kay. “This new flagship allows us to properly serve our loyal London community while also expanding our reach.”
The ideal location on Shoreditch High Street in the center of East London places the store amidst plenty of on-trend shops, cafes, galleries and nightlife. But it’s also a short Tube ride from many of the city’s beloved outdoor escapes like Hampstead Heath, Richmond Park, and the River Thames paths.
Eco Design and Construction Ethos
Of course, staying true to Finisterre’s environmental ethos was paramount in designing and outfitting the new location. The founders worked closely with sustainable architects and builders to check every box:
Eco-Friendly Materials:
- Reclaimed wood
- Concrete mixed with repurposed ash
- Low VOC paints and sealants
- LED lighting with sensors
- Carbon offsetting for unavoidable emissions
“We didn’t want to sacrifice our principles just for a bit more space,” said co-founder Sue Kay. “From material sourcing to construction practices, this new store is as sustainable as our clothing.”
Full Finisterre Line and Lifestyle Experience
The sprawling floor plan finally allows Finisterre to bring their complete lifestyle vision to life in a physical space. Apparel for men, women and children lines the perimeter, displaying their full range of:
- Insulated jackets and layers
- Waterproof shells and wetsuits
- Performance tees, tanks and bottoms
- Sustainable swimwear and beach accessories
- Merino base layers and travel basics
But it’s more than just soft goods. An expansive new Gear Hall features all the essentials one might need for any outdoor pursuit:
| Gear Category | Sample Product Highlights |
| Bags & Cases | Waterproof duffels, day packs, laptop sleeves |
| Hydration | Insulated bottles, filters, soft coolers |
| Surf & Water | Wetsuits, boards, dry bags, changing robes |
| Camp & Hike | Tents, sleeping bags, cookware, headlamps |
| Accessories | Socks, gloves, beanies, ponchos, gaiters |
“We really wanted to create a one-stop shop for being outdoors, whether that’s around the corner at the local park or for a weekend surf trip,” explained product manager Alex Brown. “Wherever your adventure takes you, we have the quality, durable and sustainable gear to match.”
Events, Workshops and Community Engagement
But the new Finisterre flagship is much more than just a place to shop. A dedicated events space with a small stage will host a robust calendar of happenings:
- Inspirational films and guest speaker nights
- Hands-on demonstrations and clinics (surf safety, starting camp fires, etc.)
- Gear repair and maintenance workshops
- Meetups for local clubs (climbers, runners, hikers, etc.)
“We’re just as passionate about fostering community and sharing knowledge as we are about making great products,” said Sue Kay. “This space will be a gathering spot for outdoor lovers of all skills to learn, get inspired, and connect.”
Local partnerships are a key part of their community engagement strategy as well. Finisterre will team up with organizations like:
- Access Sport – Getting disadvantaged kids outdoors
- Climbers Against Cancer – Hosting group climbs and fundraisers
- Thames River Watch – Environmental cleanups and advocacy
- GO Outdoors – Beginner clinics and adventure planning
And for Londoners looking to easily rent quality gear for an upcoming trip, or get their trusty backpack repaired after a rugged trek, Finisterre’s new service kiosks have it covered.
Fueling International Expansion
This sizeable London investment comes on the heels of impressive sales growth for the brand. Finisterre’s revenues grew over 35% last year alone thanks to a boom in outdoor interests.
According to Tom Kay, “The pandemic really accelerated our business as more people reprioritized active lifestyles and enjoying nature. Our ethical, sustainable approach to making quality outdoor gear and apparel has struck a chord.”
To meet surging demand internationally, the company has made a key hire – Amy Richards joins as General Manager of the Americas. The seasoned retail veteran previously worked at Patagonia, Athleta and Arc’teryx.
“Amy’s deep experience in the outdoor industry on both the brand and retail side made her the perfect fit to spearhead our expansion in North America,” said Kay. “We’re actively scouting locations for flagship stores in major cities across the US and Canada.”
While their bread and butter in the UK and Europe remains strong, Finisterre’s sights are set on going global – fueled by continued consumer appetite for sustainable outdoor apparel and gear.
Be A Part of the Finisterre Outdoor Community
With its prime Shoreditch location, massive 5,000 square foot footprint, and boundless packed inside, there’s no doubt the new is their biggest retail space yet in London.
But it’s much more than just a store. It’s a fully-fledged hub for urban outdoor lovers to gear up, get inspired, gain skills, engage with the brand, and immerse themselves in the Finisterre community.
From the innovative sustainable design and construction to the comprehensive product range and event programming, this experiential space truly embodies Finisterre’s mission.
So whether you’re a loyal decades-long fan or have yet to discover Finisterre’s quality wares, do yourself a favor and pay their new flagship a visit.
As their founders say: “This is just the start of our next phase pioneering the urban outdoor movement in even bigger ways.”
Conclusion
Finisterre, a renowned outdoor clothing brand, has recently unveiled its largest store in London, marking a significant milestone in its retail expansion. Situated in a prime location, the new store offers an immersive shopping experience for outdoor enthusiasts, showcasing Finisterre’s extensive range of sustainable and high-performance apparel.
Boasting a spacious layout and contemporary design, the store aims to provide customers with a welcoming atmosphere while highlighting the brand’s commitment to environmental responsibility. With a focus on sustainability and innovation, Finisterre’s new flagship store serves as a hub for eco-conscious consumers seeking premium outdoor wear.
From rugged outerwear to eco-friendly accessories, the store caters to adventurers of all levels, reinforcing Finisterre’s position as a leader in the outdoor apparel industry. Visit the new store in London to explore the latest collections and embark on your next adventure in style.
